Micro Paywall · Receipt 002

Charge $0.50 per article
instead of $10/mo forever.

A drop-in paywall for blogs, newsletters, and content sites. Readers pay once with Apple Pay or card in two taps — no subscription, no account, no friction.

Free for the first 100 writers. 5% fee only — no monthly minimum, ever.

Receipt №0002SUB-vs-MICRO

Audience

1,000 readers / mo

Subscription model

$10/mo × 2% conv.$200

Micro paywall

$0.50 × 15% × 4 articles$300
▎TOTAL DELTA+50%

Illustrative. Real numbers depend on your audience — but the conversion-rate delta (2% → 15%) is the whole pitch.

The problem · funnel data

Subscription paywalls kill 98% of buyers before they read a sentence.

Out of 1,000 readers who'd otherwise buy a single article, here's where they actually drop off.

Subscription wall (today)

Visitor lands on your article1,000 · 100%
Asked to create an account300 · 30%

700 drop off here

Reaches subscription pricing80 · 8%

220 drop off here

Actually pays $10/mo20 · 2%
▎Revenue / mo

$200 / mo

20 subscribers × $10

Micro paywall (us)

Visitor lands on your article1,000 · 100%
Tap to unlock for $0.50600 · 60%

400 drop off here

Confirm with Apple Pay200 · 20%

400 drop off here

Reads + paid150 · 15%
▎Revenue / mo

$75 / article

150 readers × $0.50 · 4 articles = $300/mo

The solution · 2-tap checkout

Integration

One script tag. Then two taps.

No SDK, no callbacks to wire, no JS framework needed. Drop the snippet, mark your premium content, and the paywall handles checkout, receipts, and entitlement.

<!-- in <head> -->
<script src="https://pay.example/v1.js"></script>

<!-- on your article -->
<article data-paywall="0.50">
…content…
</article>
9:41●●●●
UNLOCK ARTICLE

Read the rest of this article. No account needed.

No account · No subscription

▎2 taps · 4 seconds · done

Competitive map · alternative to

Why not just use Outseta or Stripe?

Plotted on the two axes that actually matter for writers: how easily it drops in, and whether it supports per-article pricing.

↑ Drop-in simplicityPer-article pricing →
Simple · sub-onlySimple · per-article ★Heavy · sub-onlyHeavy · per-article
Outseta$39+/mo
Memberstack$29+/mo
Lemon Squeezy5% + $0.50
Stripe DIYHours of code
Ours5% only
Competitor Ours
▎AMOUNT DUE: your email

Want this on your blog?

If 100 writers sign up, I'll build this and you get the first 6 months at zero transaction fee.

Founding-member pricing only available before launch.

Check the other experiments
3 more pitches

Four ideas in market validation. Read whichever ones you'd actually use.